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Irish eyes are smiling on our champion mare

January 27, 2012

Sitting in an Irish bar with a group of Americans last Sunday night, the focus was on one thing only – the qualifiers for the biggest American sporting event, the Superbowl.

It is hard to believe that anything else could attract my attention at that point, no matter how hard I tried. But during an ad break, a sports news bulletin blared out the headlines from around the world and to my surprise, one of those headlines featured Black Caviar.

That’s right – in a small pub in Ireland, there was a focus, albeit brief, on Australian racing. Our industry was receiving coverage at a prime time in the UK and Ireland, ensuring maximum exposure.

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